Embedded Finance

Embedding financial services into mobile apps, providing users with easy access to features such as account management, P2P payments, and bill payments.

Integrating payment processing and lending options directly into online shopping experiences, streamlining the checkout process.

Integrating remittance services into messaging apps or social media platforms, allowing users to send and receive money internationally with ease.

Integrating loyalty and rewards programs within existing apps, providing users with personalized offers and incentives based on their spending behavior.

Embedding invoicing and billing solutions into platforms like freelancing sites, project management tools, or CRM systems, simplifying the process for businesses and freelancers.

Note: Not currently supported by the Cybrid platform.

The embedded finance space has also seen the emergence of integrated insurance solutions, streamlining the purchase of insurance policies. Much like Integrated Payment Solutions, McKinsey is following and reporting on the growing trend of Embedded Insurance, along with OpenText. A noteworthy player in this space is Walnut Insurance, which shares a common investor, Harvest Venture Partners, with Cybrid. By offering insurance solutions directly through manufacturers or service providers, users can now access insurance without having to contact separate providers or re-enter personal and product details, making the entire process more convenient and efficient.

Note: Not currently supported by the Cybrid platform.

Embedded finance has also gained traction in the form of integrated credit options, with Buy Now Pay Later (BNPL) being a prime example. Apple Pay Later, a BNPL feature integrated directly into Apple Wallet, allows users to effortlessly view, track, and manage all of their loans in one place. Users can conveniently monitor the total amount due for existing loans and upcoming payments, while also receiving notifications before a payment is due. By only accepting debit cards from the Wallet as loan repayment methods, Apple Pay Later aims to prevent users from taking on more debt to pay back loans. This innovative approach, combined with other BNPL services, is making financing more accessible to users and businesses alike.